Most of us realize that we’re always making an impression on others whether it’s by how we look, how we behave, how we write or how we speak. For this post, my focus is on speaking so this is all about the power of words.
What got me thinking about this is I recently read an article by Anne Stych, titled: These label words make shoppers say, ‘no thanks.’ Ms. Stych explains that according to research surveys, shoppers tend to have an overwhelmingly positive reaction to seeing the words “fresh” or “farm fresh” on labels. Conversely, the word “vegan” had the opposite effect and is considered the most repelling word, she states. Interesting but yet not surprising.
If this is the case, then it stands to reason that a similar reaction would occur when we communicate in writing or verbally. In another article by Michael Angelo Caruso, titled: The 15 Most Powerful Words, the author notes these positive phrases: I am proud of you, What do you think? Will you please? Thank you, a person’s name. According to Mr. Caruso, people judge us by how we talk and how we write and I concur.
The next time you’re communicating electronically, over the phone or face-to-face, spend a few extra minutes reviewing or thinking about your word choice. It’s well worth the investment. It makes a huge difference and may be perceived as bad or good.
What do you think? As always, I welcome your input.