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This week I shared a Times Union article in which I was quoted regarding the importance of your elevator pitch and some critical tips to guide you with this important communication skill.  I hope you found the information helpful.

Today I came across a segment on message mapping as another tool for crafting your elevator pitch.  While it has some merit, my observation is that it doesn’t allow for an interactive exchange, which in my estimation is essential.  With the interactive exchange you can customize your elevator pitch based on what you’ve learned from the other person. Once you do this you’ve increased your chances of engagement vs. strictly selling.

What’s your opinion?  click here to watch video clip

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