Recently I spoke with a prospective client who was new to her role as a senior leader. Among the challenges she identified was the need to have her constituents identify her with the current position vs. how she’d been known previously. Think this is easy…think again!

Consider any of the following scenarios:

1. You’ve been promoted by an existing employer

2. You’ve accepted a new position with your employer due to restructuring

3. You’ve moved on to a new role/new employer within your industry

4. You’ve embarked on a new role in an entirely different profession

5. You have a new job due to relocation

Each of these situations has its respective challenges and requires some level of repackaging (aka rebranding) of yourself.  While it’s tempting to procrastinate about tackling this task, in the end you’re far better off being proactive. Here are my recommendations:

**Explore–Dedicate time to thinking about your strengths, areas for improvement and past accomplishments, no matter the size or impact. This is where you want to brainstorm and not hold back.

**Embrace–Create a written list based on the first step above (explore) and ultimately be sure to update your resume. Now do your best to determine ways in which your past accomplishments and strengths align with your new position (e.g. past speaking engagements to your team may serve you well in advocating in public forums, conducting cost analyses may be an asset in developing a budget).

**Educate–Decide with whom you’ll want to share this information; think of this step as preparing to network.  As an example, you may want to include: past employers, colleagues, neighbors, family, friends, members of associations to which you belong or plan to belong, alumni groups, social networking contacts, etc.

**Express–Now that you’ve taken the prior three steps (explore, embrace, educate) you’re ready to say this out loud.  For many this will be your 30-second commercial/elevator speech when asked “What do you do?”  This is where you review what you’ve learned about yourself and succinctly and confidently tell others. Be sure to use language that is meaningful to your listeners vs. defaulting to old verbiage.

Repackaging yourself can only be done well by one person—YOU.  It’s a pivotal skill in your ongoing success and will yield positive results.  Want some help?  That’s why I’m here, so please reach out to me by phone or e-mail and let’s make sure you sound your best.

Leave a Reply