We’re all familiar with the saying “time is money.”  When you stop to think about that phrase, it may have several interpretations.  From my perspective, it means always being attuned to the needs of my clients and prospects and respecting the value of their time.  I also greatly appreciate when others make a concerted effort to factor in my time.

Here are six examples I’ve encountered where this perspective isn’t reflected:

1. Personal trainers who text while their paying customer is facing downward and can’t see this occurring.

2. Physicians who chronically keep patients waiting without offering an apology.

3. Dental hygienists who routinely run behind and start their appointments late.

4. Technicians who arrive late at a customer’s home without attempting some type of notification.

5. Retail clerks who keep customers waiting without even attempting to make eye-contact to signal they’ll assist as soon as they can.

6. Employees who consistently miss deadlines and delay team projects.

How many of these examples can you relate to when you were on the receiving end? How did you interpret these behaviors?

Here are six examples where this perspective is reflected:

1. Returning a phone message within 24-48 hours.

2. Responding to an email within 24-48 hours.

3. Arriving punctually for an appointment by leaving slightly earlier to allow extra time.

4. Ending an appointment at the designated time to allow the other person to adhere to their schedule.

5. Checking with someone when you initiate a call to ensure they have adequate time to speak with you.

6. Producing a document (e.g. proposal) in the time frame that was promised.

If we consider our time to be valuable, it’s reasonable to think that others feel similarly about their time.  Therefore, it behooves us to know what makes our clients and prospects tick and realize that time is money.




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