Today when meeting with a prospect, the person expressed concern about being undecided about where to focus her skills. For most of us, although this isn’t uncommon at some point in our lives, it can be scary. If you think about it, if you’re unsure what you want to do then it’s pretty hard to explain to others. As I listened carefully, I realized that before this person could communicate her pathway with others she must first communicate with herself. That level of clarity is vitally important.

Here’s what I recommended:
1. Fold a piece of paper lengthwise into 3 columns.
2. In the first column, write down any professional skills you believe you have.
3. In the second column, write down those professional skills you actually see yourself doing and feel excited about doing. (This will most likely differ from what is in your first column.)
4. In the third column, write down industries or specific companies that potentially could use your skills from the second column.
5. With this information, begin to formulate ways to explain what you do best and what you’re seeking (your 30-second commercial), knowing this may change over time.
6. Using social media and face-to-face contacts, begin circulating and sharing the information you’ve just developed (networking).

Knowing our pathway is a process of communication which must start with ourselves. Before owning Profitable Speech, I had two different careers. Neither was ideal for me, which led to my current pathway and all of that began with communication. Does this apply to you or someone you know? If so, I’m happy to help you get started on your pathway or change your pathway. Communication is the first step.