This week I was privileged to work with a new client whose priority was an upcoming keynote presentation she was asked to deliver. Great news…do you agree? In my estimation, it’s an honor to be selected to give a keynote address, however it requires certain skills, which you can definitely acquire.
As you approach your keynote, ask yourself the following questions which I’ve labeled as either “killer” or “keeper.”
- I’m unsure of who will attend other than a broad group of professionals. Killer.
- Research reveals that my audience will be senior leaders from the healthcare industry. Keeper.
- Seems it will be a mid-sized crowd. Killer.
- Expectations based on conference organizers is that it will attract 100 people. Keeper.
- My guess is I have around 60 minutes to speak. Killer.
- I’ve been informed my time allotment is 45 minutes. Keeper.
- Since I’m passionate about this particular topic, that’s what I’ll speak about. Killer.
- After asking relevant questions, the audience wants to know X so that’s my focus. Keeper.
- I can simply read over my remarks to become familiar with them. Killer.
- To truly own my message, I plan to practice aloud multiple times. Keeper.
Any form of public speaking, including delivering a keynote presentation, requires the appropriate amount of time and commitment. Otherwise, it isn’t right for you and therefore won’t be ideal for your listeners. By making this a priority you’ll see the value of attending to what I refer to as keynote keepers and can avoid keynote killers.
Let me know how I can assist you or your staff with a keynote presentation.