[Image by QuinceCreative of Pixabay]

Everything we do comes down to sales. That includes electronic communication, virtual communication, and in-person communication.  For some, sales (or selling) is considered taboo…but why is that the case?  I don’t have the answer to that question but I certainly do my best not to “leave money on the table.”

If you’re wondering how this applies to you and your daily activity, you or your staff may want to consider the following:

  1. Do you plan ahead when you anticipate interacting with others?
  2. Do you follow-up once you conclude a call or webinar?
  3. Do you demonstrate interest in what interests other people?
  4. Do you respond to written inquiries?
  5. Do you respond to voicemails?
  6. Do you respond in a timely manner to all inquiries or at least state when you will be contact?
  7. Do you attempt to connect via social media?

Each of the aforementioned steps demonstrates options for staying connected with others.  Some may call this networking, which it is. It’s also a form of selling.  Whatever you call it, you’re actively taking steps to potentially reach a new level.  This is quite exciting because it sharpens your communication skills and may result in a new project or open up untapped markets.

That’s the essence of why you’re always selling.