[Image by Uwe Baumann from Pixabay]

For those who have hired me as their communication coach, I often say it is our responsibility as a speaker to make it easy for our listener. Multiple ways exist to accomplish this however one that I favor is the use of imagery or visual language.

Among the reasons this is useful is that it makes it easier for our listener to retain our message. When we use another component of our brain to process information, it is more readily absorbed.  By speaking with images, our listeners not only hear what we’ve said but also create a picture in their minds’ eye.  This is a good speaking strategy in any situation but it’s particularly helpful when we’re virtual or remote.  Reason being is that it’s an effective way of connecting with people.

This morning, while coaching a client who will be presenting on a virtual panel, the word “ladder” was used and I immediately created an image for this word.  As part of our coaching session, I showed how to ensure this word was associated with a clear picture and was therefore quite powerful. It’s challenging to do this in the absence of slides where you can show an actual photo. In this instance all you have is your voice and your non-verbal language to get your point across.

The next time you’re speaking virtually or remotely, challenge yourself to use imagery or visual language.  Think of it as verbally painting a picture. It makes you stand out and listeners are very responsive.  I’m happy to review this with you so feel free to contact me at 518-664-6004 or dale@profitablespeech.com