[Image by Gerd Altmann of Pixabay]

Most of us are quite drawn to headlines.  Whether it’s a book, whitepaper, blog, or advertisement, what usually catches our eye is noticing the opening headline.  Do you agree? The same concept applies to speaking or the auditory modality (ears).  It pays to try this approach.

Therefore, it helps to think in headlines when you’re the speaker, panelist,  or person being heard.  Why?  Because a headline will help to:

  1. Motivate your listeners to pay close attention
  2. Captivate your audience
  3. Compel your audience to listen to the balance of what you say
  4. Increase the audience’s retention factor
  5. Close the speaker-listener gap
  6. Make you stand out
  7. Give you that competitive edge
  8. Organize your message so it’s easier to digest and process
  9. Give you a memorable sound bite
  10. Provide an anchor for your message

Those are ten good reasons to use a headline.  In fact, you can use a headline for different speaking scenarios.  For starters, you will be more effective using a headline when speaking to a client, conducting a team meeting, networking, participating in an interview either as the candidate or the interviewer or when addressing a new prospect. Headlines may serve you well in-person as well as remotely or virtually.

Using a headline gives you far greater impact, which is what we’re ultimately seeking.  Others notice and remember you plus you stand a better chance of going further with your conversation. Seems we all want that outcome.

Remember that your headline should be short and dramatic.  Delivery also counts so practice your headline aloud and work to say it with some punch. If you like what you hear you can save it and if not try delivering it again until it has the right effect.  You’ll know it’s right when you hear it.

If using headlines is new for you, let’s discuss it and practice it.  You’ll be pleased with the results.  As always, I’m available to assist you and can be called at 518-664-6004 or you may email me at dale@profitablespeech.com

Can’t wait to get started.