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As a public speaker, do you use metaphors?  If not, I highly recommend trying them as a tool to unlock the imagination of your listener(s). They can be quite powerful in getting your message across.

Metaphors may be used in writing and speaking and serve as a valuable technique when used correctly.  You may want to think of metaphors as figurative language that help to compare two seemingly unrelated or distinct concepts.  In so doing, the writer or speaker adds more clarity, more color, and more imagination.

For example, in a motivational quote “The pessimist complains about the wind. The optimist expects it to change.  The leader adjusts the sails.”  –John Maxwell

In poetry, “Two roads diverged in a wood–and I–I took the one less traveled by and that has made all the difference.”  –Robert Frost

Everyday metaphors are “Life is a highway.” “She is an early bird.”

By using metaphors, the writer or speaker adds a layer of vividness that is so often needed and too often missing.  The more vivid your use of language the greater the chance of holding the attention of your audience.  Naturally, it helps to use metaphors that are easily understood and very relatable to the reader or listener you’re trying to reach.

The next time you’re going to address an audience with public speaking, consider using metaphors to spice up your message.  Not only will you stand out and be memorable but you’re potentially going to unlock the imagination of your listener.