[Image by Alexa from Pixabay]
News flash—we don’t write the way we speak!
Maybe that’s news for some of you but the reality is that the way we write an essay or an article is not the way we would talk about that essay or article. Many of my clients don’t realize this so I thought it best to write this blog.
Here are the ten important differences:
- When we talk it’s best to use shorter sentences (on average 10-12).
- When we talk it’s okay to use contractions (can’t vs. cannot).
- When we talk, remember that your listeners don’t get a second chance. They can’t go back and re-read something they didn’t understand the first time.
- When we talk, it’s best to use simple language and sound like you’re talking to someone.
- When we talk, it’s desirable to use active vs. passive verbs.
- When we talk, be sure to record yourself on your device of choice. This gives you a sense of what listeners hear when they listen to your message.
- When we talk, it behooves speakers to “mark up” their text. This helps ensure emphasis of delivery.
- When we talk, if we use numbers, it’s best to round up vs. stating an exact number.
- When we talk, spend time on your opening and closing. That’s where your listeners are most captivated.
- When we talk, be sure you know to whom you’re speaking and your intention.
Writing for the eyeball is quite different than speaking to the ears. Remember that and you’re off to a great start!
For more information either write or call me ([email protected] or 518-664-6004).